mscholz-keen4greens-logo
Client type:
Vegan comfort food brand

Project includes:

Brand Design
Art Direction
Packaging Design

In collaboration with:
Anatolij Roppelt

Illustration by:
Anatolij Roppelt

Keen 4 Greens

Keen 4 Greens mission is to make the yummiest vegan alternatives to classic BBQ and comfort food staples, like juicy burger patties, tender and crisp (not-)chicken nuggets, and a whole palette of flavor-bursting mayos. All served with light-heartedness, fun, and zero additives.

The brand design reflects this spirit in a playful, clean and expressive manner. A hand-drawn wordmark meets a bright and fun color palette, characteristic typography and an oddball gang of veggie pals (like the bean wizard, who magically creates mouth-watering burger patties from nothing but plants).

Keen 4 Greens

Keen 4 Greens mission is to make the yummiest vegan alternatives to classic BBQ and comfort food staples, like juicy burger patties, tender and crisp (not-)chicken nuggets, and a whole palette of flavor-bursting mayos. All served with light-heartedness, fun, and zero additives.

The brand design reflects this spirit in a playful, clean and expressive manner. A hand-drawn wordmark meets a bright and fun color palette, characteristic typography and an oddball gang of veggie pals (like the bean wizard, who magically creates mouth-watering burger patties from nothing but plants).

Keen 4 Greens

Keen 4 Greens mission is to make the yummiest vegan alternatives to classic BBQ and comfort food staples, like juicy burger patties, tender and crisp (not-)chicken nuggets, and a whole palette of flavor-bursting mayos. All served with light-heartedness, fun, and zero additives.

The brand design reflects this spirit in a playful, clean and expressive manner. A hand-drawn wordmark meets a bright and fun color palette, characteristic typography and an oddball gang of veggie pals (like the bean wizard, who magically creates mouth-watering burger patties from nothing but plants).

Keen 4 Greens

Keen 4 Greens mission is to make the yummiest vegan alternatives to classic BBQ and comfort food staples, like juicy burger patties, tender and crisp (not-)chicken nuggets, and a whole palette of flavor-bursting mayos. All served with light-heartedness, fun, and zero additives.

The brand design reflects this spirit in a playful, clean and expressive manner. A hand-drawn wordmark meets a bright and fun color palette, characteristic typography and an oddball gang of veggie pals (like the bean wizard, who magically creates mouth-watering burger patties from nothing but plants).

Year:
2020
mscholz-keen4greens-mayo-range
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mscholz-keen4greens-illustration-square

Matthias Scholz
Brand Development & Design

Matthias Scholz
Brand Development, Direction & Design

Matthias Scholz
Brand Development, Direction & Design

Matthias Scholz
Brand Development, Direction & Design

Matthias Scholz
Brand Development, Direction & Design

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