Sector:
Engineering and Technology

Project includes:

Complete Brand Design

In collaboration with:
Jan Stein
Anatolij Roppelt
at VSM Studio

Brand Strategy:
Piece Of Cake

P3 Group

Founded in 1996 as a spin-off company of the renowned Fraunhofer Institute, P3 is a conglomerate of companies from the engineering and technology sectors with a focus on aviation, automotive, and telecommunication.

In 2018, the company embarked on an extensive rebranding process. Developed in collaboration with identity consultants Piece Of Cake, we created the visual brand design based on the idea of a strong network of small start-ups. Agile with cutting-edge skills like a young start-up, yet strong, stable, and reliable like an established and trusted partner.

The logo plays literally on the idea of the many parts forming a whole. The individual shapes of the logo are also applied as graphic elements throughout the entire design. They can be used as a visual framework to contain images, as background patterns, as furniture pieces or room installation elements, or to create iconography.

P3 Group

Founded in 1996 as a spin-off company of the renowned Fraunhofer Institute, P3 is a conglomerate of companies from the engineering and technology sectors with a focus on aviation, automotive, and telecommunication.

In 2018, the company embarked on an extensive rebranding process. Developed in collaboration with identity consultants Piece Of Cake, we created the visual brand design based on the idea of a strong network of small start-ups. Agile with cutting-edge skills like a young start-up, yet strong, stable, and reliable like an established and trusted partner.

The logo plays literally on the idea of the many parts forming a whole. The individual shapes of the logo are also applied as graphic elements throughout the entire design. They can be used as a visual framework to contain images, as background patterns, as furniture pieces or room installation elements, or to create iconography.

P3 Group

Founded in 1996 as a spin-off company of the renowned Fraunhofer Institute, P3 is a conglomerate of companies from the engineering and technology sectors with a focus on aviation, automotive, and telecommunication.

In 2018, the company embarked on an extensive rebranding process. Developed in collaboration with identity consultants Piece Of Cake, we created the visual brand design based on the idea of a strong network of small start-ups. Agile with cutting-edge skills like a young start-up, yet strong, stable, and reliable like an established and trusted partner.

The logo plays literally on the idea of the many parts forming a whole. The individual shapes of the logo are also applied as graphic elements throughout the entire design. They can be used as a visual framework to contain images, as background patterns, as furniture pieces or room installation elements, or to create iconography.

Year:
2018
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Matthias Scholz
Brand Development, Direction & Design

Matthias Scholz
Brand Development, Direction & Design

Matthias Scholz
Brand Development, Direction & Design

Matthias Scholz
Brand Development, Direction & Design

Matthias Scholz
Brand Development, Direction & Design

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