Located in the quaint countryside of Lower Saxony, Germany is independent meat and BBQ shop Beef & Basics. With a focus on sublime pork and beef specialties, the butcher offers superior-standard cuts of meat with accompanying home-made sauces, rubs and marinades. Keen to reflect its philosophy in every aspect of its product, branding was a vital decision for the owners of Beef & Basics. It was key that the packaging appealed ’to a broader range of customers, from village neighbours to big-city visitors alike.’
The logo and a system of quality seals emphasize the choice nature of the products, while the packaging nods to the home-made and local produce. Packaged by hand at the farm, elements such as twine, stamped branding and rustic hang tags make every product a unique item. The charmingly characterful design has been recognized by numerous publications from The Dieline to Wallpaper* magazine.