w Joining the Dots – Matthias Scholz
Joining the Dots
"Joining the Dots" was an initiative by London design agency Dixon Baxi, a celebration of the spirit of collaboration. A single dot, each representing one collaborator, each a connection to another. Each collaborator is given a template of a dot in a fixed position on an A2 poster and interprets this in their own way. 

The resulting design is my tribute to the analogue TV test signal that many of us remember from our youth. It serves as a symbol of a peaceful, transmission-free era that has nearly disappeared in our current, always-connected culture. It represents the juxtaposition between analog and digital technology and the rapid obsolescence of once cutting-edge innovations, with their lifecycles constantly shrinking.

Project type
Exhibition Artwork

Deliverables
Poster Design

Project type
Exhibition Artwork

Deliverables
Poster Design

MScholz-Sennheiser-Joining-The-Dots-2800×1867-Cover
MScholz-Sennheiser-Joining-The-Dots-1390×1867-Poster-Designs-01

The poster designs are a tribute to the analogue TV test signal that many of us remember from our youth. A symbol of a peaceful, transmission-free era that has nearly disappeared in our current, always-connected culture. It represents the juxtaposition between analog and digital technology and the rapid obsolescence of once cutting-edge innovations, with their lifecycles constantly shrinking.

MScholz-Sennheiser-Joining-The-Dots-1390×1867-Poster-Designs-03
MScholz-Sennheiser-Joining-The-Dots-1390×1867-Poster-Designs-02
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