The Home Forest
The Home Forest is an online store and community place dedicated to tropical house plants and their collectors. The name is a metaphor to describe a cozy and natural environment within one's home, emphasizing a feeling of comfort, tranquility, and a forest-like atmosphere.
I was responsible for the complete creation of the brand, spanning from the core elements like naming, brand strategy, logo design and photography, to crafting illustrations, designing packaging, producing promotional materials, creating social media content, and building the Shopify web store from the ground up.
I was responsible for the complete creation of the brand, spanning from the core elements like naming, brand strategy, logo design and photography, to crafting illustrations, designing packaging, producing promotional materials, creating social media content, and building the Shopify web store from the ground up.
Project type
Brand Identity
Industry
Houseplants
Deliverables
Naming
Brand Identity
Brand Strategy
Photography
Social Media Content
Shopfiy Web Store
Packaging Design
Additional photography
Johannes Hofmann
Project type
Brand Identity
Industry
Houseplants
Deliverables
Naming
Brand Identity
Brand Strategy
Photography
Social Media Content
Shopfiy Web Store
Packaging Design
Additional photography
Johannes Hofmann
