Purposeful brand identities, experiences and packaging solutions for people and planet.

Purposeful brand identities, experiences and packaging solutions for people and planet.

Purposeful brand identities, experiences and packaging solutions for people and planet.

Purposeful brand identities, experiences and packaging solutions for people and planet.

Purposeful brand identities, experiences and packaging solutions for people and planet.

Hi, I'm Matt. 👋 I believe in the experiences defined by every interaction between a brand and the individual: the indelible image, that pivotal moment when a company’s worldview and a person’s identity align. Brand identities, visual designs, packaging or experiences that elevate brands beyond mere notions of products or services, effectively creating an authentic experience of purpose, shared values, and deep connection with their audience.

Hi, I'm Matt. 👋 I believe in the experiences defined by every interaction between a brand and the individual: the indelible image, that pivotal moment when a company’s worldview and a person’s identity align. Brand identities, visual designs, packaging or experiences that elevate brands beyond mere notions of products or services, effectively creating an authentic experience of purpose, shared values, and deep connection with their audience.

Hi, I'm Matt. 👋 I believe in the experiences defined by every interaction between a brand and the individual: the indelible image, that pivotal moment when a company’s worldview and a person’s identity align. Brand identities, visual designs, packaging or experiences that elevate brands beyond mere notions of products or services, effectively creating an authentic experience of purpose, shared values, and deep connection with their audience.

Hi, I'm Matt. 👋 I believe in the experiences defined by every interaction between a brand and the individual: the indelible image, that pivotal moment when a company’s worldview and a person’s identity align. Brand identities, visual designs, packaging or experiences that elevate brands beyond mere notions of products or services, effectively creating an authentic experience of purpose, shared values, and deep connection with their audience.

Hi, I'm Matt. 👋 I believe in the experiences defined by every interaction between a brand and the individual: the indelible image, that pivotal moment when a company’s worldview and a person’s identity align. Brand identities, visual designs, packaging or experiences that elevate brands beyond mere notions of products or services, effectively creating an authentic experience of purpose, shared values, and deep connection with their audience.

Two decades of experience help me understand the particular and distinct needs of corporate identities, from global corporations to small and inspiring start-ups.

Two decades of experience help me understand the particular and distinct needs of corporate identities, from global corporations to small and inspiring start-ups.

Two decades of experience help me understand the particular and distinct needs of corporate identities, from global corporations to small and inspiring start-ups.

Two decades of experience help me understand the particular and distinct needs of corporate identities, from global corporations to small and inspiring start-ups.

Two decades of experience help me understand the particular and distinct needs of corporate identities, from global corporations to small and inspiring start-ups.

mscholz-about-me

Hi, I'm Matt.

Hi, I'm Matt.

Hi, I'm Matt.

Hi, I'm Matt.

Selected clients
A—Z

Selected clients
A—Z

Selected clients
A—Z

Selected clients
A—Z

Selected clients A—Z

Adidas
Beef & Basics
Deichkind
Digitalism
DPA Infocom

Adidas
Beef & Basics
Deichkind
Digitalism
Google

Adidas
Beef & Basics
Deichkind
Digitalism
Google

Adidas
Beef & Basics
Deichkind
Digitalism
Google

Adidas
Beef & Basics
Deichkind
Digitalism
Google

Google
Heimplanet
Keen4Greens
myRight

Netzpiloten
Nintendo

Heimplanet
Keen 4 Greens
myRight

Netzpiloten
Nintendo

Heimplanet
Keen 4 Greens
myRight
Netzpiloten
Nintendo

Heimplanet
Keen 4 Greens
myRight
Netzpiloten
Nintendo

Heimplanet
Keen 4 Greens
myRight
Netzpiloten
Nintendo

Red Bull
Sennheiser

Standard Business Communications
St. Cream
Universal Music

Red Bull
Sennheiser

Standard Business Communications
St. Cream
Universal Music

Red Bull
Sennheiser
Standard Business Communications
St. Cream
Universal Music

Red Bull
Sennheiser
StandardBC
St. Cream
Universal Music

Red Bull
Sennheiser
Standard Business Communications
St. Cream
Universal Music

Services

Services

Services

Services

Brand Design
Brand Design
Brand Design
Brand Design
Brand Identity

Concept Development
Brand Strategy & Tone of Voice
Brand Design
Creative Direction
Design Systems
Packaging Solutions
Graphic Design
Typography

Concept Development
Brand Strategy & Tone of Voice
Brand Design
Creative Direction
Design Systems
Packaging Solutions
Graphic Design
Typography

Concept Development
Brand Strategy & Tone of Voice
Brand Design
Creative Direction
Design Systems
Packaging Solutions
Graphic Design
Typography

Concept Development
Brand Strategy & Tone of Voice
Brand Design
Creative Direction
Design Systems
Packaging Solutions
Graphic Design
Typography

Concept Development
Brand Strategy & Tone of Voice
Brand Design
Creative Direction
Design Systems
Packaging Solutions
Graphic Design
Typography

Branded Environments
Branded Environments
Branded Environments
Brand Environments
Branded Environments

Experiential Design
Retail Experiences & Installations
Wayfinding Systems
Signage
Iconography

Experiential Design
Retail Experiences & Installations
Wayfinding Systems
Signage
Iconography

Experiential Design
Retail Experiences & Installations
Wayfinding Systems
Signage
Iconography

Experiential Design
Retail Experiences & Installations
Wayfinding Systems
Signage
Iconography

Experiential Design
Retail Experiences & Installations
Wayfinding Systems
Signage
Iconography

Featured in

Featured in

Featured in

Wallpaper*
The Dieline
Visuelle
Page Online
Packaging of the World

Wallpaper*
The Dieline
Visuelle
Page Online
Packaging of the World

Wallpaper*
The Dieline
Visuelle
Page Online
Packaging of the World

Wallpaper*
The Dieline
Visuelle
Page Online
Packaging of the World

Wallpaper*
The Dieline
Visuelle
Page Online
Packaging of the World

Values

Values

Values

Values

Tackling the problems of tomorrow, today. 🌍

Tackling the problems of tomorrow, today. 🌍

Tackling the problems of tomorrow, today. 🌍

Tackling the problems of tomorrow, today. 🌍

Tackling the problems of tomorrow, today. 🌍

I design with the analytic, the aesthetic and the impact on our planet and its resources in mind. These guiding principles are at the core of everything i do:

I design with the analytic, the aesthetic and the impact on our planet and its resources in mind. These guiding principles are at the core of everything i do:

➀ Function

Good, authentic design stays focused on the essentials. Purpose, clarity, honesty, usefulness, longevity and aesthetics are decisive to the quality of any design solution.

➁ Reduction

Reduction is analyzing and prioritizing what is really needed and cutting away everything that distracts. It can mean simplifying complex information into a clear and powerful message, or creating an impactful packaging design with as little components as possible.

➂ Responsibility

Design makes an important contribution to the preservation of the environment. We have a responsibility to design not just for a product’s use but for its end of life, as well. Using materials that can be repurposed, recycled, or become a part of healthy soil in a home compost pile. Utilizing processes and emerging technologies to reduce the environmental footprint of each project is something i regard mandatory — regardless of its nature or medium. The possibilities are all there and the shift is already in motion. 

Design makes an important contribution to the preservation of the environment. We have a responsibility to design not just for a product’s use but for its end of life, as well. Using materials that can be repurposed, recycled, or become a part of healthy soil in a home compost pile. Utilizing processes and emerging technologies to reduce the environmental footprint of each project is something i regard mandatory — regardless of its nature or medium. The possibilities are all there and the shift is already in motion. 

Design makes an important contribution to the preservation of the environment. We have a responsibility to design not just for a product’s use but for its end of life, as well.

Using materials that can be repurposed, recycled, or become a part of healthy soil in a home compost pile.

Utilizing processes and emerging technologies to reduce the environmental footprint of each project is something i regard mandatory — regardless of its nature or medium. The possibilities are all there and the shift is already in motion. 

— Noah Scalin
(Design To Renourish)

— Noah Scalin
(Design To Renourish)

— Noah Scalin
(Design To Renourish)

"Graphic designers are complicit in an industry that creates literal mountains of waste, contributes to the destruction of natural habitats, and poisons waterways and the atmosphere. And that's just the tip of the socially conscious iceberg. There's a much larger web of potential impact that spirals out from the computers we work on every days – from the treatment of workers at all stages along the production process to the powerful messages about body image, happiness, gender roles, and so much more that are being conveyed in the things we design. As graphic designers, we shape the world we live in both figuratively and literally."

"Graphic designers are complicit in an industry that creates literal mountains of waste, contributes to the destruction of natural habitats, and poisons waterways and the atmosphere.

And that's just the tip of the socially conscious iceberg. There's a much larger web of potential impact that spirals out from the computers we work on every days – from the treatment of workers at all stages along the production process to the powerful messages about body image, happiness, gender roles, and so much more that are being conveyed in the things we design. As graphic designers, we shape the world we live in both figuratively and literally."

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THIS WEBSITE RUNS ON RENEWABLE ENERGY

Matthias Scholz
Brand Development & Design

Matthias Scholz
Brand Development & Design

Matthias Scholz
Brand Development & Design

Matthias Scholz
Brand Development & Design

Matthias Scholz
Brand Development & Design

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