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Sector:
Outdoor Gear

Project includes:

Brand Strategy

Brand Design
Creative Direction
Packaging Design
Product Design
Retail Installations

In collaboration with:
Jan Stein
Anatolij Roppelt
at VSM Studio

Photography by:
Felix Gänsicke
Leo Thomas
Kasper Høglund
Sven Flier

Heimplanet

Heimplanet is a German outdoor gear brand whose award-winning, innovative inflatable tent designs have garnered the company global recognition. Heimplanet’s mission is to create outstanding travel equipment that supports you on all your journeys, grand or small. Every Heimplanet product is carefully considered and developed in a way that often challenges conventions, yet always enhances your experience.

We took on the brand’s creative direction, refined the existing mark and created an entirely new identity. Bold photography, the distinct use of typography, and grid-based layout principles all pay tribute to Heimplanet’s core vision: to explore new ideas, to accomplish things in a different way, and most of all to seek inspiration through travel.

The new design language was applied to all key retail and product packaging elements as well as inspirational lookbooks and various promotional materials. The distinctively minimalist design for the packaging blends the outdoors with technological references, reflecting the tents’ innovative nature and ease of use.

Designed to evoke images of a high-tech, modern lifestyle product, Heimplanet differentiates its products among competitors and inspires customers to explore new ideas in traveling.

Heimplanet

Heimplanet is a German outdoor gear brand whose award-winning, innovative inflatable tent designs have garnered the company global recognition. Heimplanet’s mission is to create outstanding travel equipment that supports you on all your journeys, grand or small. Every Heimplanet product is carefully considered and developed in a way that often challenges conventions, yet always enhances your experience.

We took on the brand’s creative direction, refined the existing mark and created an entirely new identity. Bold photography, the distinct use of typography, and grid-based layout principles all pay tribute to Heimplanet’s core vision: to explore new ideas, to accomplish things in a different way, and most of all to seek inspiration through travel.

The new design language was applied to all key retail and product packaging elements as well as inspirational lookbooks and various promotional materials. The distinctively minimalist design for the packaging blends the outdoors with technological references, reflecting the tents’ innovative nature and ease of use.

Designed to evoke images of a high-tech, modern lifestyle product, Heimplanet differentiates its products among competitors and inspires customers to explore new ideas in traveling.

Heimplanet

Heimplanet is a German outdoor gear brand whose award-winning, innovative inflatable tent designs have garnered the company global recognition. Heimplanet’s mission is to create outstanding travel equipment that supports you on all your journeys, grand or small. Every Heimplanet product is carefully considered and developed in a way that often challenges conventions, yet always enhances your experience.

We took on the brand’s creative direction, refined the existing mark and created an entirely new identity. Bold photography, the distinct use of typography, and grid-based layout principles all pay tribute to Heimplanet’s core vision: to explore new ideas, to accomplish things in a different way, and most of all to seek inspiration through travel.

The new design language was applied to all key retail and product packaging elements as well as inspirational lookbooks and various promotional materials. The distinctively minimalist design for the packaging blends the outdoors with technological references, reflecting the tents’ innovative nature and ease of use.

Designed to evoke images of a high-tech, modern lifestyle product, Heimplanet differentiates its products among competitors and inspires customers to explore new ideas in traveling.

Year:
2014—
2019
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Matthias Scholz
Brand Development, Direction & Design

Matthias Scholz
Brand Development, Direction & Design

Matthias Scholz
Brand Development, Direction & Design

Matthias Scholz
Brand Development, Direction & Design

Matthias Scholz
Brand Development, Direction & Design

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